seat young driver celebrates milestone lesson

For immediate release

20 September 2011




The innovative and successful SEAT Young Driver programme is celebrating a landmark this week with the news that it has just run its 25,000th lesson.


Created as a fun and instructive way for motorists of the future to have their first experience behind the wheel, the SEAT Young Driver training programme has gone from strength to strength.


Launched just under two years ago, the scheme has proved a smash hit with 11- to 17-year-olds eager to enjoy a first taste of real-world driving in a safe and secure environment.


And soon even more young people will be able to take the controls of a stylish SEAT Ibiza alongside qualified, Government-approved, driving instructors for their first, formative, driving lesson as the scheme rolls out to even more locations nationwide.


Already operating from nine prestigious retail and leisure venues in London, Birmingham, Bristol, Glasgow, Kent, Newcastle, Sheffield, Somerset and Southampton, the scheme will see new venues added in Manchester and Crewe in the coming months.


Spokeswoman Kim Stanton said: ‘SEAT Young Driver has been an enormous success, and the young people who have had a lesson experience just love it.


‘Considering we launched in the middle of a recession, the fact that we’ve clocked up 25,000 lessons is a real endorsement for the scheme and I’m sure the addition of more regular venues will ensure even more young people benefit.’


Sponsored by Admiral, the SEAT Young Driver scheme was devised to provide a fun platform to develop the driving skills of youngsters before they are old enough to drive on public roads and to instil a positive road safety message.  Compelling figures from a similar scheme in Sweden have shown a 40% reduction in accident rates among participants.


Those taking part drive one of the scheme’s fleet of SEAT Ibizas, all of which are fitted with dual controls, alongside a fully qualified Approved Driving Instructor, and negotiate a route designed to replicate a real road and teach valuable skills such as car control and hazard awareness.


Lessons, which are fun as well as instructive, are available at weekends and during school holidays.  They last either 30 or 60 minutes and usually cost £29.99 or £57.99 respectively.  However, discounts are available to those booking a lesson during October half-term.


To book a lesson, or for more details, visit






For more information on SEAT Young Driver, please contact:


Kim Stanton, Young Driver Training Limited

Tel: 0844 371 9010; e-mail:



For more information on SEAT please contact:


Mike Orford, Head of Press and Public Relations

Tel: 01908 548077; mob: 07714 392040; e-mail:


Scott Fisher, Product Affairs Manager

Tel: 01908 548069; mob: 07738 894706; e-mail:


Katherine Nebbitt, Press Officer

Tel: 01908 548078; mob: 07738 895442; e-mail:


Adrienne Pearson, Press Administrator

Tel: 01908 548364; email:




This news release and illustration are issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions


The popular SEAT Young Driver scheme is celebrating its 25,000th lesson

The popular SEAT Young Driver scheme is celebrating its 25,000th lesson

Media ID: 4095
Medium 3500 x 2670 4.6 MB
Small 1500 x 1144 1.2 MB
Large 3000 x 2289 3.4 MB

© 2020 Copyright Seat. Reproduction free for editorial use only.