seat's latest special edition has star quality

For immediate release

28 June 2010

SEAT'S LATEST SPECIAL EDITION HAS STAR QUALITY

SEAT is celebrating its partnership with Colombian pop sensation Shakira with the debut in UK showrooms of a special edition SEAT Ibiza that’s packed with ‘good stuff’.

The new Ibiza Good Stuff is based on the popular Ibiza 1.4 SE, available in both practical 5dr and sporty SC bodystyles, and boasts a sparkling array of neat extras for its bargain £12,300 RRP (£12,710 RRP for the 5dr).

It has been named in recognition of SEAT’s sponsorship of Shakira’s forthcoming Good Stuff European tour and is available in a selection of smart paint shades including Candy White and Speed Blue.

As befits its moniker, the Ibiza Good Stuff adds a great selection of state-of-the-art extras including a TomTom satnav system and unique SEAT dashboard dock and cradle, black iPod Nano 8GB complete with etched SEAT logo and SEAT branded content, iPod cradle and charger, and Bluetooth hands-free phone system.

On top of this, Good Stuff buyers can look forward to keeping cool this summer thanks to the special edition’s climate control system, and looking cool behind the wheel courtesy of the car’s 16” ‘Sonda’ alloys and dark tinted rear windows.

Of course there’s much more to the car than this, as the extras add to the Ibiza’s already generous SE spec which includes, as standard, the likes of electrically adjustable and heated door mirrors, front fog lights with cornering function, one-touch electric windows, height and reach adjustable steering wheel, six-speaker MP3 compatible AM/FM radio/CD player with combined USB and AUX-in port, trip computer and speed-sensitive electro-mechanical power steering.

Beneath the bonnet lies a newly EU V-compliant 1.4-litre 16V petrol engine driving the front wheels through a crisp five-speed manual gearbox. Offering 85 PS at 5,000 rpm, the engine carries the SEAT from rest to 62 mph in a sprightly 11.8 seconds (12.2 seconds 5dr) and offers a top speed, where legal, of 110 mph (109 mph 5dr). CO2 emissions stand at 142 g/km and, on the combined cycle, the Ibiza Good Stuff’s official consumption is put at a frugal 47.1 mpg.

The car’s name is taken from one of the tracks on Shakira’s latest album, She Wolf, and reflects SEAT’s ongoing association with the singer from northern Colombian city of Barranquilla

Aside from the tour sponsorship and multimedia advertising campaign around the Good Stuff model, SEAT is also actively supporting Shakira’s work with the Barefoot Foundation – the charity the singer set up when she was just 18 with the aim of making education for children universally available.

Welcoming the showroom debut of the new car, SEAT UK Ibiza Product Manager Andy McGregor said: ‘Adding these great features to the already generously-specified Ibiza creates a smart, sporty and brilliantly well-equipped supermini.

‘Our dealers nationwide are already seeing a massive interest in the new model as TV, press and internet advertising campaigns highlight its availability here.’

(ends)

For more information, please contact:

Mike Orford, Head of Press and Public Relations

Tel: 01908 548077; mob: 07714 392040; e-mail: mike.orford@seatcars.co.uk

www.twitter.com/seat_cars_uk

Scott Fisher, Product Affairs Manager

Tel: 01908 548069; mob: 07738 894706; e-mail: scott.fisher@seatcars.co.uk

Katherine Nebbitt, Press Office

Tel: 01908 548078; mob: 07738 895442; e-mail: katherine.nebbitt@seatcars.co.uk

03309/SF/mo

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The special edition Ibiza Good Stuff celebrates SEAT's partnership with Shakira

The special edition Ibiza Good Stuff celebrates SEAT's partnership with Shakira

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