seat steals the show in madrid

For immediate release


20 May 2010




·         World premiere of revised Ibiza Ecomotive with class-leading CO2 of 89 g/km

·         National debut of sporty, all-electric SEAT IBE Concept

·         Appearance for plug-in hybrid Leon Twin Drive Ecomotive


Any colour you like, so long as it’s green – that’s SEAT’s unequivocal message at the launch today of the International Eco Friendly Vehicle and Sustainable Mobility Show in Madrid.

The Spanish brand is using the green-themed event to unveil the third generation of the Ibiza Ecomotive, which boasts a new 1.2-litre TDI powerplant with the latest common rail fuelling, Diesel Particulate Filter and an array of economy-minded technologies.

Together, these major engineering changes help this left-hand drive version of SEAT’s supermini to an exceptional CO2 figure of just 89 g/km – a joint best-in-class number that makes the SEAT one of the cleanest conventional engined cars on the planet.

Naturally, fuel consumption is just as impressive.  The car’s combined figure of 83.1 miles per gallon makes it, similarly, one of the most economical diesel-engined superminis on the market.

Aside from that new engine the technical revisions key to the newcomer’s improved economy and emissions stats include the use, for the first time in an Ibiza, of SEAT’s Auto Start/Stop function allied to the Spanish firm’s Energy Recovery System, which both work to minimise waste.

The arrival of the new Ibiza Ecomotive confirms SEAT’s leadership in the field of green car development and it joins a similarly impressive Ecomotive line-up which now includes the Leon (99 g/km), the Altea and Altea XL (119 g/km) and the Alhambra (159 g/km).

Also on display in Madrid is the SEAT IBE Concept, which made its global debut earlier this year at the Geneva Motor Show.  The IBE Concept is a fully electric, plug-in compact sporty coupé which illustrates SEAT’s commitment to both design sophistication and driving pleasure.   Running on what the Spanish brand describes as the ecological drivetrain of the future it offers a sporty, dynamic urban mobility concept and an exciting look at the evolution of SEAT design.

The green-themed Madrid show stand would not be complete without the Leon Twin Drive Ecomotive, a plug-in hybrid model that features both a conventional combustion engine and an electric motor.  Its lithium ion battery is charged at the mains, giving it a 50 kilometre range in full electric mode.  Longer trips require additional support from the combustion engine.

Mass production of the Leon Twin Drive Ecomotive is scheduled for 2014 but, by the beginning of 2011, as many as ten cars will be making their road debut on the streets of Madrid, Barcelona and Seville in an extensive test of electric car technology and infrastructure in Spain.

SEAT’s deep-rooted commitment to reducing the environmental impact of its vehicles could not be clearer.   In its home market, the Spanish company tops the best-seller list of models that register under 120 g/km, with the Ibiza being the undisputed segment leader.

In fact models with emissions of less than 120 g/km make up no less than 60% of SEAT’s domestic sales.  This figure rises to 71.2% and 62.3% respectively for the Ibiza and the Leon.   And with the arrival of Ecomotive versions of the new Altea and Altea XL, plus the debut of new generation common rail diesel engines throughout its line-up, SEAT is further increasing its selection of sub-120 g/km vehicles.

The International Eco Friendly Vehicle and Sustainable Mobility Show runs from today until Sunday 23 May in Halls 3 and 5 at the Feria de Madrid Convention Centre.




For more information, please contact:


Mike Orford, Head of Press and Public Relations

Tel: 01908 548077; mob: 07714 392040; e-mail:


Scott Fisher, Product Affairs Manager

Tel: 01908 548069; mob: 07738 894706; e-mail:


Katherine Nebbitt, Press Officer

Tel: 01908 548078; mob: 07738 895442; e-mail:



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