seat celebrates what car? driving school deal

For immediate release

19 April 2010




Hard on the heels of its impressive 500-car fleet deal with British Gas SEAT is today celebrating another headline-grabbing agreement.  The Spanish brand has secured an exclusive two-year contract to supply Ibizas to the newly-launched What Car? Driving School.

The deal will see What Car? Driving School’s nationwide network of franchised instructors slip behind the wheel of one of a range of stylish new Ibiza 5drs.

After looking at a number of manufacturers, the new venture opted for SEAT.  Andy Mitchell, What Car? Driving School Sales and Marketing Director, said: ‘We had a very demanding requirement for cars that tick all the obvious boxes of reliability, quality, safety and economy.

‘However we also wanted to factor in our instructors’ and learners’ requirements for style and ‘kerbside appeal’ and that, crucially, is where the SEAT Ibiza stands out.’

SEAT UK’s National Fleet Sales Manager Sally Livingstone negotiated the 250-car agreement.  She said: ‘The opportunity to support this impressive new venture by one of the UK’s premier motoring brands is a fantastic coup for SEAT.

‘I’m sure the school’s network of instructors, and their pupils, will be delighted with their Ibiza experience and I look forward to seeing these distinctive cars appearing across the country.’

Sally added: ‘The addition of What Car? to our growing list of ‘blue chip’ brand clients further underlines our determination to make SEAT a fleet manufacturer of choice.’         

The new What Car? Driving School launched towards the end of 2009 with the simple aim of becoming the best driving school in Britain.  Using only fully qualified Driving Standards Agency Approved Driving Instructors, the school pledges a trusted driver training solution that satisfies demanding customers’ requirements.

Managing director, Paul Atkinson, said: ‘What Car? Driving School brings a new level of consumer trust into the driver training market.  It combines the most authoritative voice in motoring with years of expertise in the driving school field.’

What Car? editor Steve Fowler added: ‘The What Car? Driving School is one of our most exciting brand extensions of recent years.  We’re passionate about improving the standard of driving on UK roads, and this gives us an excellent opportunity to do that with new drivers.’




For more information, please contact:


Mike Orford, Head of Press and Public Relations

Tel: 01908 548077; mob: 07714 392040; e-mail:


Scott Fisher, Product Affairs Manager

Tel: 01908 548069; mob: 07738 894706; e-mail:


Katherine Nebbitt, Press Officer

Tel: 01908 548078; mob: 07738 895442; e-mail:



This news release and illustration are issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind


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What Car? Driving School has chosen the SEAT Ibiza

What Car? Driving School has chosen the SEAT Ibiza

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