The increase in sales and production enabled the creation of 350 new jobs in the entire SEAT Group, including 100 engineers at the Technical Centre, which celebrated its 40th anniversary last year, as well as 48 young graduates of the company’s vocational training school. In total, the company destined 14 million euros to training programmes for its employees last year.
SEAT expects to prolong its growth in 2016. Highlights for this year include the launch of the Ateca, the brand’s first SUV, which was recently presented at the Geneva Motor Show. The new model is a car that has been entirely created at the SEAT Technical Centre and will be commercially available this summer.
The Ateca is just the beginning of the most ambitious product offensive in the history of SEAT. The company is going to intensify its commitment to the SUV segment and in 2017 will add a new model with the launch of a smaller all-road crossover to be developed and manufactured in Martorell. “This is excellent news for both the brand and our main factory because it is the fastest growing segment and symbolises a major step forward in making it the third pillar of the company, alongside the Ibiza and Leon families”, stressed Luca de Meo.
The company wants to be a reference in the automotive industry in the field of connectivity and has therefore entered into powerful alliances with technological leaders such as mobile giant Samsung as well as SAP, the world leader in business applications and networks and the Internet of Things (IoT).
The company is making progress towards the next level of the connected car. SEAT’s commitment is focussed on developing and equipping its cars with the latest technology in terms of connectivity and the utmost safety for drivers and customer data. In this sense, SEAT’s CONNECT versions have been on European roads since the summer of 2015 with the launch of the new Ibiza. The CONNECT version is featured on the entire SEAT range and by now represents 15% of sales since it was launched in June 2015.
The future calls for excellence in connectivity and SEAT intends to be at the vanguard of this technology. Company presence at the Mobile World Congress, together with Samsung, SAP and Accenture, for the second year in a row, is clear proof of SEAT’s commitment to connectivity.
(*) SEAT prepares its financial statements according to the Spanish General Accounting Plan, without including its subsidiaries. The Volkswagen Group applies international accounting standards (IAS/IFRS) and consolidates the SEAT brand figures.